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Book Marketing Services, started in 1987,  is owned and managed by S.Janakiraman, who has logged in three decades of experience in the Indian book industry having worked for a publisher who had later become a wholesale distributor, for 18 long years. He has covered the length and breadth of India visiting educational institutions and research laboratories calling on librarians, teaching and research faculty members and scientists. Over the period of time, he has also established excellent contacts with people in the Indian book trade.

He started his career as a college traveller with an Indian affiliate of an American college text book publisher, he advanced to managing the sales across the nation and in the process gained experience in publishing - editorial & production. He was also responsible for  marketing and distribution of books, training sales force, setting up branches and negotiating agency arrangement for distribution. 
In Book Marketing Services, he has built up an exhaustive mailing list covering libraries of various categories, research laboratories, teaching faculties by subjects and booksellers and library suppliers, and subscription agents. He now has an able team of staff to assist him in in-house designing and setting matters for catalogues and bulletins, updating the mailing lists on continued basis and implementing mailing schedules.
He edits & publishes a monthly bulletin entitled INTERACTION, which focuses publishing activities of the publishers handled by Book Marketing Services.
This bulletin is mailed to over 1000 addresses every month covering libraries of all categories, booksellers & library suppliers, subscription agents and to a select list of members of local scientific societies.
Janakiraman travels to major cities in India more than once a year and to other educationally important cities and towns at least once a year.